How to Write Popular, Successful Blogs
Blogger is one of fastest growing forms of
communication. It’s easy, cheap and is a great way to develop your writing
skills and get your voice heard. Blogs can take a number of forms –
commentaries, diaries and fiction.
The first thing to think about is the title of your blog.
This is crucial: Most viewers will decide to visit your blog based on its
title. The blog title should be clear and inform the reader about the nature of
its content.
Similarly, you should make your headlines interesting and
informative – aim to grab the reader’s attention as soon as possible. Titles
should include plenty of keywords to aid search engine optimization, and should
be no longer than 10-12 words.
Theme: Be clear about the type of blog you’re
writing, and what the key themes of your blog are. Most readers will be
interested in a specific topic, so don’t digress into areas which aren’t
relevant.
Frequency: Having stale or outdated content on
your website reflects badly on your blog. The most popular blogs are updated a
couple of times a day. Make sure that you post regularly
and cover topics which are up-to-date and relevant.
Style: Take time to develop your own voice and
write in a way that feels natural to you. This is your blog, and should reflect
your personality, so don’t try to imitate someone else. Make your posts easy to
understand. Remember that some idioms and acronyms won’t be understood outside
the UK.
Comment: Allow people to comment
on your posts, and aim to respond to them. Blogs should be a dialogue, not a
one-way conversation. Having comments will make your blog look popular, and
will help to build up a community of readers
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